As Airtel expanded its digital footprint across Thanks, Wynk, and Xstream, the business goal was clear: build a monetisation layer across all apps - without making users feel like they were in an ad-first environment.I led the design for Airtel Ads, a native ad platform designed to integrate ad opportunities into Airtel’s digital ecosystem. Along the way, I also designed engagement features within the Discover tab, which supported both ad delivery and app stickiness.

Airtel Ads

Working with GlobalLogic for Candescent on fintech and banking products, primarily across the Sales and Onboarding line of business.

• Leading design initiatives across sales, onboarding, and enterprise banking workflows.

• Mentoring and reviewing work for designers across their respective product areas.

• Simplifying complex journeys by defining user flows, interaction patterns, and scalable UI solutions.

• Partnering with product and design leadership to align priorities, unblock teams, and improve experience consistency.

Designed product experiences for Airtel Pay across UPI, BBPS, credit card bill payments, checkout flows, and transaction journeys.

• Worked on end-to-end payment flows covering biller discovery, payment initiation, amount entry, confirmation, transaction status, receipts, and post-payment states.

• Simplified checkout and transaction experiences by improving payment method selection, error handling, retry flows, success/failure states, and user communication.

• Collaborated with product, business, engineering, and analytics teams to improve usability, completion, and overall payment experience quality.

Worked on visual design and digital communication for EazyDiner’s restaurant discovery and dining experiences.

• Created visual assets for marketing, promotions, campaigns, and digital product communication.

• Collaborated with brand, marketing, and product teams to deliver consistent visual experiences across digital touchpoints.

Designed visual communication and campaign assets for nearbuy’s offers, discovery, and commerce-led experiences.

• Created creatives for newspaper ads, banner ads, digital campaigns, app/web promotions, emailers, and social media communication.

• Worked on marketing campaign assets across print and digital touchpoints, ensuring visual consistency across formats.

• Built a strong foundation in visual design, layout, typography, and user-facing marketing communication.

Worked on brand, marketing, and social media design projects for restaurant clients in the US market.

• Designed social media creatives, campaign assets, promotional posts, and digital communication for restaurant brands.

• Created visual systems and marketing templates to maintain consistency across recurring campaigns and content formats.

• Strengthened brand communication, visual storytelling, layout, and digital-first marketing execution across client projects.

Started my design career working across brand, marketing, and digital design projects.

• Designed visual assets for websites, campaigns, presentations, and social media communication.

• Developed early foundations in visual craft, layout, typography, and digital-first execution.

Credit card bill payment is a key journey of the Pay charter, powered by Bharat Bill Pay System (BBPS). The flow had been running on a legacy design for years and needed a refresh driven by performance data and evolving user needs.

Redesigning the Credit Card Bill Payment Experience

I’ve been part of the Airtel Pay charter since 2022, focused on designing seamless checkout experiences across web and app channels within the Airtel Thanks app. My work also includes designing for UPI payments and Bharat Bill Pay System (BBPS) to create a unified destination for all user payment needs.

Airtel Pay

My work with GlobalLogic for Candescent, focused on simplifying sales and onboarding workflows for banks and credit unions.

Sales & Onboarding for Financial Institutions

Rameet is a strong UX Designer and partner. He brings a strategic perspective to every design ask, even when the ask is tactical. He understands what it takes to create great work as well as he understands the importance of successful integrated cross-functional agile teams. He helped to deliver some great product enhancements while I worked with him. I hope I get to work with him again. 

Donald Chesnut

Rameet brings a diligent and research-driven approach to design, always grounding decisions in user insights. His commitment to user interviews and strong design rationale consistently led to thoughtful, confident outcomes

Nishtha Agarwal

Rameet demonstrates complete ownership over the design process from rigorous user research to confident decision-making. His thoughtful, end-to-end approach ensures solutions are not just visually polished but grounded in user needs and business context.

Saurabh Singh

Rameet brings a sharp, inquisitive mindset to every problem. His outstanding creativity and keen attention to detail are always backed by a solid understanding of industry best practices

Airtel Ads

Rameet Singh